Moses Muriithi is the Founder of Fanaka, one of Kenya's most trusted land and property firms. Under his leadership, Fanaka has grown from a single-person operation into a multi-million-shilling enterprise serving thousands of clients across the Nairobi metropolitan area and the diaspora market.
A Vision Built on Discipline
A graduate of Kenyatta University, Moses trained as an engineer before identifying real estate as the sector where he could create lasting impact. His early entrepreneurial journey, which began during his university years, taught him the principles that continue to define Fanaka today: rigorous research, financial discipline, and an unwavering commitment to client trust. He founded Fanaka in 2016 with a clear mandate — to make land ownership transparent, accessible, and genuinely rewarding for ordinary Kenyans.
Building a Market Leader
Since inception, Moses has positioned Fanaka as a pace-setter in the affordable land segment, with strategic projects along Kangundo Road, Mombasa Road, the Eastern Bypass, and the Thika Road corridor including Juja, Ruiru, and Kamakis. His emphasis on prime locations, verified documentation, and flexible payment structures has set Fanaka apart in an industry historically plagued by uncertainty. Today, the company has successfully delivered numerous projects, issued thousands of title deeds, and built a workforce of more than 45 professionals.
Leadership Philosophy
Moses leads with a hands-on, ground-up philosophy. He believes the strength of any real estate firm lies in three pillars: the integrity of its land acquisition processes, the calibre of its people, and the clarity of communication with clients. Through Fanaka's graduate internship and management trainee programmes, he has invested in nurturing the next generation of real estate professionals in Kenya.
Recognition
Under his stewardship, Fanaka has received multiple industry honours, including recognition as one of Kenya's most trusted and transparent real estate companies. Moses is a regular voice in national media on matters of land investment, affordable housing, and infrastructure-led development.
Beyond the Boardroom
A firm believer in continuous learning, Moses is a keen reader of business and marketing literature, and an advocate for entrepreneurship among young Kenyans. His guiding advice to aspiring entrepreneurs remains simple: "Research, start small, be consistent, and stay within your means."